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If you ask a Brazilian who lives in another country what he misses most, you can be sure that the answer will be a supermarket list! Tapioca, coxinha, açaí, cheese bread, paçoca, polvilho cookies, pastel and even miojo enter the menu of nostalgia.
In this sense, a store dedicated to serving those who emigrate has the challenge of always having in stock these indispensable products for Brazilians. However, these are just some of the items that cannot be missing in a Brazilian market. To stand out in this market, it is necessary to have a differential, something extra. After all, the competition is as big as the volume of Brazilians living abroad.
Therefore, it is not enough to have condensed milk, guaraná, and corn flakes always on sale. All Brazilian market online stores have these products. It is essential to offer items from renowned Brazilian brands, in addition to gift options such as beverages, cosmetics, accessories, and housewares.
In this article, we present a comparison between the services and products offered by the largest Brazilian market online sites. This way, you get to know a little more about this market, and can make your purchase with confidence.
Besides the commonly searched for products in an online Brazilian market, there are those that are special. This is the case with some brands that live in the hearts of Brazilians, such as Natura and Koppenhagen.
Soaps, shampoos, creams, perfumes, deodorants, body oils and nail polish. Several Natura personal care and beauty items are commercialized on Hi Brasil's site, and are not part of the competition's stock. There are entire product lines, such as Mamãe & Bebê and Ekos, whose cosmetics are made from Amazonian ingredients. And there are classics such as Kaiak and Sève almond oil.
Likewise, when the subject is chocolate, Koppenhagen has a captive place in our affective memory. Who doesn't remember the fun it was to snack on a packet of Chumbinho? Or the pleasure of tasting a Cat Tongue with a fresh cup of coffee? You can only find these and other products of the brand on the Hi Brasil site.
Havainas sandals, on the other hand, can be found in other competitor stores, but only in a few models. While Amigo Foods has only one model and Favi Foods has only five options, our store has dozens of Havainas. We have from traditional models to recent collections, such as the Farm collection. In addition, we offer sandals of all sizes - from baby to adult - and various prints. You can collect them, give them as gifts, etc...
But a Brazilian market online does not live only with well-known Brazilian brands. Besides the items of the so-called "mercado da saudade", presenting products of excellence made in Brazil is a point that differentiates one store from another.
In this sense, when comparing our site with the others, we found that only Hi Brazil has a gourmet wine and beer list in its catalog. This was, in fact, a surprise, because our competitors do not even sell alcoholic beverages.
Our Brazilian market features the products of Casa Valduga, a producer of wines and beers from the vineyard region of Rio Grande do Sul. The beverages carry the winemaking tradition that marks the history of the family, which brought the knowledge of growing grapes and making wines from Italy. In our catalog, we have a variety of red, white, and sparkling wines, as well as a liqueur red wine and a super special edition Maria Valduga brut sparkling wine.
For lovers of a good beer, the Leopoldina stands out in relation to drinks made in the USA. Made with selected ingredients, Leopoldina comes in various versions: pilsen, weiss, porter, pale ale, and wietbier. Each one of them has unique texture, flavor, and alcohol content, tailored to your palate.
For Brazilians who are in search of a healthier routine, we recommend Desinchá. Teas are the darlings of fitness influencers, because they contain very few calories and have a detox action on the body.
Desinchá is a 100% national brand, and brings in its products formulas developed by experts to ensure maximum quality to transform your life, in a practical and delicious way. The teas are gluten and lactose free, low in energy, and have no added sugar.
Although they are marketed by competitors, in our Brazilian market online you will find more options of the brand, at lower prices. This is the case of Debloatea Desinchá Day and Night, with 60 sachets: on Hi Brazil it costs $19.95, while on Favi Foods it costs $25.59.
Furthermore, the competition offers only two items of the brand, while at Hi Brazil you can find several tea options. You can vary your daily routine, and keep up your diet without getting sick!
Besides offering good products made in Brazil, one of the challenges faced by an online Brazilian market is the shipping issue. As there are already more than 1.8 million Brazilians living in the United States, shipping logistics, exchange and returns need to be efficient, and it is a point of differentiation among the stores present in the market.
In the same way, the available customer service channels can make the consumer's life easier or more difficult when buying. This, by the way, is usually a super differential: because of the distance between the store and the product's delivery location, problems may occur that require a quick communication with the customer.
In this sense, we have prepared a comparison between the services offered by Hi Brazil and the main online Brazilian markets available in the market:
As you can see, our store presents more options that make the consumer's life easier when making a purchase. Besides being the only Brazilian market online that ships worldwide, we have several payment methods, more communication channels, and a longer grace period for product returns or exchanges.
As we have shown, having Pilão coffee, Sonho de Valsa candy, and ready-made farofa in stock is easy. The hard part is to have a portfolio of differentiated Brazilian products, with international shipping coverage, and several communication channels with the client.
For these and other reasons Hi Brazil is your online Brazilian market par excellence. Besides the indispensable items of the "mercado da saudade", we bring to you super special products, with the objective of disseminating Brazilian brands and strengthening the national production.
Finally, we also have the service of sending values via shipping. For those who are in the California region, our physical store is in Redondo Beach, and sends money all over the world. Many advantages and products in one place! It's our good old Brazilian way to take care of everything - from the purchase of the month to the birthday present for a dear friend, always with joy, willingness and, of course, savings.