Rewards page: features and benefits for the customer

Increasingly, both brick-and-mortar stores and e-commerce businesses— like our Brazilian Market Online —are looking for ways to acquire customers. But just as important as attracting new customers is creating the conditions for them to return and become loyal customers. It's also a way to differentiate yourself from the competition.

On the other side of the coin, we have the consumer. For them to want to make new purchases, there's a lot involved. It's not enough to just have a wonderful product at a great price. There needs to be a whole structure involved in the purchasing process so that continuing to shop at that store is seen as a worthwhile endeavor.

One of the steps that can be used in this customer loyalty process is creating a rewards page for the company's website or e-commerce site. Depending on the situation, developing and using one of these by both the salesperson and the customer can be extremely profitable for both.

If you don't yet know what a rewards page is and what it's for, or how the ones you're already participating in work, in today's article we'll tell you everything— and take the opportunity to introduce you to the Hi Brazil rewards program! Let's dive in!

What is a rewards page?

A rewards page is part of a retention strategy implemented by an e-commerce or other niche website. It's a dedicated page within the company's website that's open separately.

This is where the salesperson tells the customer about the loyalty program they've created, how it works, and the benefits it offers to those who join. The goal is to reward the customer in some way for becoming a repeat customer.

The use of this type of strategy has increased due to the possibility of a greater connection between seller and customer , increased loyalty and engagement with the brand by those who already use it and even as a way to attract new people.

What will be included in this loyalty program is decided by the store or e-commerce marketing team based on factors such as logistics, cost per customer and how much they tend to spend on the website, acquisition and retention rates, and other operational expenses.

How does it work?

In general, this type of program tends to include customer rewards involving purchases of specific products, a certain amount spent, brand recommendations to friends and acquaintances, opinions on new products, participation in small competitions such as games, contests, sweepstakes, and the accumulation of points.

The rewards page and the program as a whole create an atmosphere of exclusivity in which participating customers receive a myriad of benefits in return:

• discounts;
• cash payments;
• cashback after a purchase;
• early access to promotions and launches;
• receiving gifts;
• exclusive subscription products, among other possibilities, and many can be customized to the customer's taste.

While this type of benefit can be spread across various areas of the site and even appear on pages that aren't related to commerce, the rewards page is a great way to bring all this information together in one place to make everything clearer and help with the exclusivity aspect.

It is also on the rewards page that buyer data is collected and then used as identification in the distribution of discounts and other prizes, such as during registration in the area intended for program members.

Hi Brazil Rewards Page

As expected, we at Hi Brazil Market also have a strategy to reward you, our loyal customer. Our program was designed for all the people around the world who trust us to satisfy their craving for typically Brazilian brands and products. After all, there's nothing like the taste and quality of something from home!

On our rewards page, both new customers and those who request to join the rewards program will enjoy benefits. By logging into your website account, you'll have access to several ways to accumulate points with us. These points can then be exchanged for discounts and other benefits on future purchases.

If you don't already have a Hi Brazil account and decide to sign up on the website to start shopping with us, for example, you can start earning 200 points! Isn't that amazing?

Social media

Those who have an Instagram account and don't yet follow our content there can also earn points by following us. Every customer who can and wants to show us they follow us on Instagram earns 50 points to redeem!

Still on the social media front, Facebook users can also accumulate points with Hi Brazil. Just show us that you're following our Facebook fan page and you'll earn 50 points right away. It's quick and easy.

When you have a birthday, redeemable points become our gift to you! Celebrate your birthday with us and receive 100 points to redeem for discounts and gifts.

Only advantages

And last but not least, by participating on our rewards page and placing an order with us, you'll earn 1 point for every $1 spent during your purchase.

In other words, the higher the value of your purchase, the more points you'll accumulate and redeem later. Every purchase, regardless of the amount, will earn you program points. Take advantage and participate, because everyone has something to gain!

So, if you're missing the flavors and aromas of Brazil, browse the site and you'll find everything you need to satisfy your longing . Food, accessories, cosmetics, apothecary items, household goods, wines and beers, and, of course, Havaianas flip-flops in various styles and sizes! Just add the products to your cart and wait for them to be delivered straight to your door .

And, as a bonus, you'll earn your first reward points. It's our way of thanking you, our customer and friend, for your partnership and trust!